Originally from Michigan, skilled podcaster, blogger, author, and lecturer Scott Westerman maintains two websites: Keener13.com and RockAndRollRevisited.com. He also leads Ramirez and Clark in Florida. In addition, Michigan native Scott Westerman is a motivational speaker who discusses a range of topics, such as personal branding.
Having a personal brand is hugely beneficial. Not only does it make you more visible on social media, it also opens doors to valuable partnerships, better quality clients, and increased revenue. To reap all these benefits, make sure your personal brand sets you apart from the competition. It should clearly state who you are and the values you embrace, similar to a corporate brand. Personal brands also help you demonstrate how you express these values.
The process of creating a personal brand begins with figuring out who you are. Consider your motivations and the characteristics that you’ve been complimented on. Additionally, think of projects that don’t drain your energy and areas of work that you excel at. This requires a great deal of introspection and honesty about your personal strengths and weaknesses.
After you figure out what you are skilled at, think about what you want to be known for. Assess how your skills relate to your current career or the career you want. Then, think about where you’ll be in 5 or 10 years and how you want people to think of you. Set out the steps you need to follow to get there and incorporate your passion into your personal brand.
Throughout this process, remember that being genuine is key. Don’t try to make yourself fit into a brand you like. Instead, stay true to yourself and make an honest brand based on your actual qualities.
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