Scott Westerman, a native of Michigan, serves as the CEO of the publishing company Ramirez & Clark in Florida. He has published several books through this company. A motivational speaker, Scott Westerman maintains several personal blogs for which he creates and curates content.
Online content builds brand reputation and supports marketing efforts. Content creation refers to the process of making original material, such as articles, podcasts, and videos. This type of content does not contain elements directly borrowed from other sources and is capable of generating leads, driving traffic, and accurately representing a particular brand. However, creating content from scratch is time-consuming and requires strong writing skills.
For those who lack the time for creating content regularly or are not confident in their creative capabilities, content curation provides them with many of the same benefits online. Content curation matches a company’s brand and helps it build a positive reputation online. It also provides audiences with a wider range of viewpoints about certain topics while keeping websites less self-promotional, since the material does not come only from the company itself.
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