An accomplished CEO, author, and market executive previously working in Michigan, Scott Westerman has decades of experience in the telecommunications industry. Scott Westerman began his career on-air at WPAG AM/FM, Ann Arbor, Michigan, but has expertise in other areas, such as social media research and content marketing.
One way to measure content marketing strategy effectiveness is by tracking some metrics. For instance, knowing how many visits a page receives is essential to understand if your content is interesting enough for readers to click on it. On the other hand, measuring the average time readers spend on each page tells you whether its content generates genuine interest, translating into high acceptance and engagement.
The more readers spend on the page, the better it will rank on search engines such as Google, which uses average time spent on a page as a ranking criterion. Therefore, it is crucial to compare pages on your website to see which are presenting low performance in this metric and why. Some reasons may include slow page loading, poor legibility, unsatisfactory user experience design, or unattractive content, such as texts that are too long or subjects that do not generate interest.
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