A native of Michigan, Scott Westerman splits his time between several professional pursuits, including leading Ramirez and Clark as CEO, curating content for the RockAndRollRevisited.com and Keener13.com websites he founded, and lecturing around the country. Scott Westerman of Michigan lectures about various topics, largely relating to business and branding. This includes sharing the importance of customer engagement and feedback with listeners and readers.
Many people struggle with hearing feedback, particularly negative feedback. But this type of information is valuable for businesses. Customer feedback provides companies with key insight into their customers’ preferences. It highlights their customers’ needs and tastes, thus helping companies determine what their customers deem important.
Not only that, but customer feedback points out aspects of a business' services or products that require improvement. While companies are extremely familiar with their offerings, they have a different relationship to their products and services than consumers do. Understanding what customers like and dislike helps companies improve over time.
This type of feedback isn’t solely beneficial for company offerings, either. It also promotes customer engagement. When consumers receive requests from a business about their honest opinions, they feel included and involved in the business’ operations. They feel like important parts of the company’s success rather than being another faceless customer in the sea.
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