Biometrics as Part of a MFA Strategy

Scott Westerman is a Florida resident with a Michigan background spanning radio, telecom sales, and publishing. Tech-savvy, Scott Westerman has an understanding of the steps necessary to attain cybersecurity in the personal realm. This can often be achieved through a combination of multi-factor authentication and by using randomly generated, 16-character passwords.

Unfortunately, hackers have their sights on passwords. In today’s evolving online matrix, many secure platforms are forgoing passwords altogether, or combining them with multifactor authentication (MFA) techniques involving facial mapping/recognition and biometrics. The multiple credentials involved help boost security. At the same time, while some of these technologies have been available for years, they are reaching a critical point where most new laptops and smart devices integrate biometrics.

Biometrics involves reading the user’s fingerprint or iris, or recognizing elements such as the voice, in tandem with texts or passwords. Because biometric qualities are inherently linked to the user, they are seen as a reliable re-authentication factor in situations where the user is verifying a new device or gets locked out of their account.

First US Commercial Radio Broadcast

Based in Florida, Scott Westerman is a multifaceted entrepreneur whose experience spans telecommunications, radio, podcasting, and publishing. With an extensive background in Michigan radio, Scott Westerman has a strong interest in the history of the airwaves and technologies that drove communications breakthroughs in the early 20th century.

The first-ever commercial broadcast was made by KDKA, Pittsburgh, on November 2, 1920. The background was one in which voice radio was largely reserved for engineers and enthusiasts known as amateur, or “ham” operators. These people typically dealt with cumbersome equipment of the time that required skill to put together and operate.

With a next generation of ready-made radios set to target purely recreational consumers, manufacturer Westinghouse sought a way of boosting sales in 1920. Instead of the radio simply being a means of communication between “hams,” the device could be used by any listener who tuned in to a specific frequency at a certain time.

November 2 was selected for the broadcast premiere because it was the date of the Harding-Cox Presidential election. This was an opportunity to demonstrate that election results could be broadcast to the public much sooner than newspapers printed them. Prompted by the success of this broadcast, by the mid-1920s, more than 600 commercial radio stations had emerged nationwide.

The Importance of Customer Feedback

A native of Michigan, Scott Westerman splits his time between several professional pursuits, including leading Ramirez and Clark as CEO, curating content for the RockAndRollRevisited.com and Keener13.com websites he founded, and lecturing around the country. Scott Westerman of Michigan lectures about various topics, largely relating to business and branding. This includes sharing the importance of customer engagement and feedback with listeners and readers.

Many people struggle with hearing feedback, particularly negative feedback. But this type of information is valuable for businesses. Customer feedback provides companies with key insight into their customers’ preferences. It highlights their customers’ needs and tastes, thus helping companies determine what their customers deem important.

Not only that, but customer feedback points out aspects of a business' services or products that require improvement. While companies are extremely familiar with their offerings, they have a different relationship to their products and services than consumers do. Understanding what customers like and dislike helps companies improve over time.

This type of feedback isn’t solely beneficial for company offerings, either. It also promotes customer engagement. When consumers receive requests from a business about their honest opinions, they feel included and involved in the business’ operations. They feel like important parts of the company’s success rather than being another faceless customer in the sea.

A Relevant Content Marketing Metric

An accomplished CEO, author, and market executive previously working in Michigan, Scott Westerman has decades of experience in the telecommunications industry. Scott Westerman began his career on-air at WPAG AM/FM, Ann Arbor, Michigan, but has expertise in other areas, such as social media research and content marketing.

One way to measure content marketing strategy effectiveness is by tracking some metrics. For instance, knowing how many visits a page receives is essential to understand if your content is interesting enough for readers to click on it. On the other hand, measuring the average time readers spend on each page tells you whether its content generates genuine interest, translating into high acceptance and engagement.

The more readers spend on the page, the better it will rank on search engines such as Google, which uses average time spent on a page as a ranking criterion. Therefore, it is crucial to compare pages on your website to see which are presenting low performance in this metric and why. Some reasons may include slow page loading, poor legibility, unsatisfactory user experience design, or unattractive content, such as texts that are too long or subjects that do not generate interest.